SMS photo-to-text delivery can be a powerful tool for building value with your clients while driving engagement with your brand.

And Darkroom Booth makes it easier than ever with our built-in Twilio account. However, there are certain pitfalls to avoid to ensure that your campaigns are effective and compliant with government and carrier regulations. Let’s explore two cautionary tales that shed light on what not to do in SMS photo-to-text marketing.

1. Carrier Violations: Lessons Learned

In a recent blog post by DailyStory, the importance of adhering to carrier guidelines in SMS text marketing is highlighted. Violations of these guidelines can result in serious consequences, including fines and account suspension. Here are some key takeaways:

Avoid using misleading sender IDs: Your sender ID should clearly identify your business or organization. Using misleading or deceptive sender IDs can lead to mistrust and complaints from recipients.

Obtain consent before sending messages: It’s crucial to obtain consent from recipients before sending them marketing messages via SMS. Failure to do so can result in complaints and legal ramifications.

Provide clear opt-out instructions: Every SMS marketing message should include clear instructions on how recipients can opt out of receiving further messages. Failing to provide this option can lead to frustration and complaints.

2. Understanding 10DLC Business Text Blocking

Another important consideration in SMS text marketing is the use of 10DLC (10-digit long code) numbers. In a blog post by Hatch, the issue of business text blocking is addressed. Here’s what you need to know:

Understand the importance of 10DLC registration: To avoid having your messages blocked by carriers, it’s essential to register your 10DLC number and adhere to carrier guidelines.

Be mindful of message content: Carriers may block messages that contain certain keywords or phrases, especially if they are deemed spammy or inappropriate. Review your message content carefully to ensure compliance.

Monitor delivery rates and performance: Keep track of your SMS campaign performance, including delivery rates and response rates. This will help you identify any issues and make adjustments as needed.

Additionally, Twilio, the SMS service we use for Darkroom Phone, has two tech articles in their

Twilio Error 30007: Carrier Violation Response: This article from Twilio’s documentation addresses Error 30007, a response code that indicates a carrier violation has occurred. It outlines the potential reasons for this error, such as sending messages to non-opted-in recipients or using invalid sender IDs. The article provides guidance on resolving the issue, including steps to ensure compliance with carrier guidelines and best practices for SMS messaging.

SMS Message Filtering in the United States and Canada: This help article from Twilio explains the process of SMS message filtering in the United States and Canada. It details how carriers and regulatory bodies apply filtering rules to incoming SMS messages to protect consumers from spam and unwanted content. The article discusses common filtering criteria, such as message content and sender reputation, and provides recommendations for businesses to ensure their messages comply with filtering regulations.

Conclusion: Stay Compliant, Stay Effective

In conclusion, it’s vital for businesses engaging in SMS photo-to-text marketing to stay informed about regulations and best practices. By avoiding common pitfalls such as carrier violations and understanding the nuances of 10DLC business text blocking, you can ensure that your SMS campaigns are both effective and compliant.

Remember to always obtain consent from your clients, give careful consideration to the wording of your text, provide clear opt-out instructions, and monitor your campaign performance closely. With the right approach, SMS photo-to-text marketing with Darkroom Phone can be a valuable tool for setting your photo booth business above the competition. As a result you will gain more business, please your customers and driving engagement with your brand.

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